Hollywood's VFX Shops: Trouble in Boom Times
Following Lee Stranahan’s “Open Letter to James Cameron”, various media outlets have caught on and done follow up stories. Most recent (and widespread given the circulation) is Time Magazine. Rebecca Keegan writes:
If you want to see the names driving Hollywood’s growth, you have to stay for the movie’s credits. The very end of the credits. After the actors and electricians — sometimes even after the people who serve the tacos on set — come the visual-effects artists. These are the people who make superheroes fly and cities fall into the ocean, and the effects-reliant films they work on, like Avatar and the Harry Potter franchise, are Hollywood’s biggest moneymakers.
“Fundamentally, visual effects is a crappy business,” James Cameron told me when I interviewed him for my book, The Futurist: The Life and Films of James Cameron. “You don’t make much of a margin. A good year for us was 5%. Sure, we were doing huge volume but at a low margin.”
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